One of the key components of successful thought leadership content is originality. If you continually regurgitate what others are saying, you won’t stand out as a thought leader. Thought leaders are original and find ways to take a new perspective on a topic. Take Jay Shetty for example. Jay Shetty is a thought leader in the mental health space. He takes his experiences from being a monk for three years and uses those teachings to apply to real-life situations. Jay Shetty's website showcasing what he offers While there were (and are) dozens of thought leaders in the mental health industry, Jay Shetty took a unique approach to how he addressed mental health issues.
This unique angle and perspective enabled him to become the thought leader he is today. You’ll want to take a similar approach when trying to become a thought leader. Think about how you can provide a unique perspective on a topic in your industry. Even something as simple as adding personal experience can help you content provide a Yahoo Email Address List different perspective! 5. Look out for speaking opportunities Your thought leadership doesn’t have to remain limited to writing. Speaking engagements are an excellent way to give your reputability a boost, letting you address a live audience about topics in your industry.
Whenever you can speak in front of your peers, it might not be a bad idea to take it. For example, you could attend a conference that allows you to speak on an industry topic. Conferences and webinars are a great place to build your thought leadership, as the people attending these events are most interested in what you offer. It’s also a great opportunity for you to network with other thought leaders and build connections. 6. Interact with your audience A final thought leader marketing tip is to interact with your audience as much as possible.